JAC
Local-first in the automotive industry
Local-first in the automotive industry
Client
JAC Poland – the official importer of a Chinese car manufacturer, delivering modern commercial and passenger vehicles to the Polish market that combine innovation with functionality
Task
Developing the market entry strategy for Poland and managing ongoing 360° communication across social media and digital channels.
Delivery
Strategy: Brand positioning and market entry planning.
Social Media: Full management (FB, IG, TikTok, YT) and moderation.
Video & Photo: Product sessions and fleet recordings – from A to Z.
Lead Gen: Effective campaigns for test drives and sales offers.
Creative Concepts: Creative themes for model premieres and seasonal campaigns.
Content: Adapting the global message to local realities.
