

Client
Task
To create a brand-building and lead-gen campaign that captures the attention of Marketing Directors and creative professionals in an unexpected way.
Delivery
Creative concept: Bringing to life a pharmaceutical brand that treats “fuck-up cramps” and “acute ASAP-itis.”
Copywriting: Translating industry absurdities into the language of medical benefits.
Landing Page: Designing a site for a product that doesn’t exist, yet everyone wants to buy.
Lead Gen: Effectively capturing contacts from those seeking a remedy for relentless deadlines.
Social Media: Content fueled by insights that hit where it hurts everyone in the industry.
Pracetamol – Take it. Win it!










We stepped into the shoes of a creativity dealer. Pracetamol is our remedy for the industry doldrums—we’ve proven that a solid dose of irony is the best cure for marketing gaps. Oxymoron can sell a product that doesn't even exist. Imagine what we can do with yours...